![]() Opinions expressed in this article are those of the guest author and not necessarily MarTech. ![]() In addition to looping videos and infinite photos, Snapchat has also added a way to erase parts of an image, Photoshop-style (though not nearly as powerful), and to draw on the screen using emojis instead of a digital marker. But the difference is that on Instagram, the time control is handed to the viewer, and on Snapchat, it’s given to the creator. That’s a bit like Instagram’s option for viewers to press the screen to pause on a slide in someone’s Story. People can also now set the photos included in Stories or sent in chats to stay on screen indefinitely (or until a person taps through them). And, unlike Boomerangs appearing in Instagram Stories, looping videos appearing in Snapchat Stories will stay on the screen until a viewer taps past it. Unlike Instagram’s Boomerang, which limits the original video’s length to one second, on Snapchat, the original video can be up to 10 seconds long. Snapchat users can now set the video snaps that they post to Stories or send privately to friends to play on repeat until a viewer taps to the next snap. Instagram was far from the originator of short, looping videos - see: animated GIFs, cinemagraphs, Vine videos and so on - but its Boomerang has popularized the use of looping videos to the point that, like Snapchat’s Stories product, it has become an important feature for any video-sharing app to adopt, even Snapchat. On Tuesday, Snapchat rolled out its version of Instagram’s Boomerang feature that plays videos in a loop. So, rather than launch a separate Snapchat channel where you’ll spend time cultivating a fanbase, use Boomerang on your existing Instagram channel to create ‘Snapchat-esque’ content with a similar fun, natural and quirky feel.Now it’s Snapchat’s turn to do the copying. Marketers have become very interested in Snapchat, with many running their own channels, because the ads they can place have an interactive fun element. Many young people use Snapchat these days to share similar clips with their friends. It’s an integrated Snapchat alternative. ![]() The more people who like your Boomerang clips the more attention your brand will receive. As Boomerang videos are a pretty new concept, it’s something that will excite users. Instagram is the king of social engagement – so in turn you rely on increasing numbers of engagements to succeed on Instagram. Exiting content drives social engagement.Because of the ease, it’s also an idea to encourage your brands fans and followers to create clips that you can re-share! All you need is a great idea that will fit with your brand and catch the eye of your target market. You don’t need to pay an expert corporate video filmmaker to produce the desired results – the more organic and real they look, the better. Anyone can create the clips in a matter of seconds. One of the best things about the app is the simplicity involved. Producing Boomerang content is really simple.Jumping on the trend now before it becomes exhausted is a wise move. ![]() Facebook has recently released tools that allow you to GIF images them in advertisements. If you’re a Tumblr or Twitter user you’ll know GIF images are all the rage, with millions of user generated clips being uploaded and shared every day.
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